In 1996, Paula founded Alef Bet Jewelry with the intention to to disrupt the boring and dated Jewish jewelry that was on the market at the time.
Empowered by the constant request of customers to create more and more designs of modern jewelry with a religious and spiritual feel, while maintaining a modern and fashionable look, she set out to fulfill your request.
Today, Paula is joined by her daughter, Alissa and the two are inspired by current jewelry trends, but with a twist.
The designs have to touch your soul, create a personal story, or show your faith all without compromising style and quality.
